About Us

over 30 Years in Jewelry

Our Story

Superior Jewelry is a family owned and operated business established in 1988. Since then, we have been curating moments of admiration, beauty, and love with our customers. It is our passion to assist our customers with finding the perfect piece of jewelry to give to loved ones near and far. Whether it’s a simple token of appreciation or a meaningful lifetime gift, a reminder of love for special occasions, or a ring for the perfect proposal, we take pride in making each moment special. 

In 1995, we moved from Thousand Oaks, California to our new home in Hawaii on the island of Oahu. We have evolved, helping families show their love with jewelry while creating lasting memories to be passed down for generations to come.

From Diamonds to Heritage Jewelry, we proudly offer the highest quality jewelry. We are also adept at sharing the history behind our pieces, particularly Hawaiian Jewelry which traces its origins all the way back to the 19th century. When Queen Emma and Princess Liliu’okalani attended Queen Victoria’s jubilee in England, the Queen and the Princess received bracelets engraved in old english with black enamel as a gift. Queen Emma treasured her bracelet and eventually gifted it to Zoe Atkinson, the principal of a Pohukaina Girls school, to thank her for her service. Zoe Atkinson wore it to school everyday and everyone was enamoured by its beauty. Soon after mothers and grandmothers started giving these bracelets to their daughters and a legacy began. This tradition continues today and we have found so much joy in helping families give these bracelets to their loved ones.

For over 32 years, we have been dedicated to serving multiple generations of couples and families as they create magical moments with our jewelry. With all of the many options available today, we are honored by the loyalty of our customers. Unlike the big corporate jewelers, we are a family owned and operated business, so when you choose us, you are supporting our local community. Shop at Superior Jewelry and become part of our family!